This policy explains what personal data Hike collects through hikeagency.co.uk, why, and what your rights are. We keep it short and specific to what this website actually does.
Who we are
Hike Marketing Limited (“Hike”, “we”, “us”) is the controller of your personal data. We are a company registered in England and Wales, company number 13531068.
For anything about your data, email info@hikeagency.co.uk.
What we collect
When you send an enquiry
Your name, email address, brand or website, the service you are interested in, your main goal and anything you write in your message.
When you download our case studies
Your name, work email, company or website, and your monthly ad spend range.
When you email or call us
Your contact details and whatever you choose to tell us.
When you visit the site
Our hosting provider automatically processes technical information such as your IP address, browser type and the pages you request, so it can deliver the site securely.
If you accept analytics cookies, Google Analytics records how you use the site, such as the pages you view, how you arrived, your device and your approximate location. We use this to improve the site. Google Analytics does not store your IP address.
How we use it, and our lawful basis
| Purpose | Lawful basis (UK GDPR) |
|---|---|
| Replying to your enquiry and arranging a call | Steps at your request before entering a contract, and our legitimate interest in responding to business enquiries |
| Sending you the case studies you asked for | Our legitimate interest in providing information you have requested |
| Following up once about our services after a download or enquiry | Our legitimate interest in promoting our business to other businesses. You can opt out at any time |
| Delivering services to clients and keeping business records | Performance of a contract, and legal obligations such as tax and accounting |
| Keeping the website secure and working | Our legitimate interest in running a secure website |
| Understanding how the website is used (Google Analytics) | Your consent, which you can withdraw at any time using Cookie settings at the bottom of every page |
If you are a sole trader or partnership, we will only send you marketing emails with your consent. Every marketing email we send includes a way to opt out, or you can simply reply and ask us to stop.
We never sell your personal data, and we do not use it for automated decision-making or profiling.
Who we share it with
We use a small number of trusted providers who process data on our behalf, under contract and only on our instructions:
- Netlify hosts this website and receives the forms you submit.
- Google Workspace provides our email.
- Google Fonts supplies a typeface used on some devices. Your browser connects to Google to load it, which shares your IP address with Google.
- jsDelivr delivers the animation code (GSAP and Lenis) the site uses. Your browser connects to it to download those files, which shares your IP address with jsDelivr.
- Google Analytics measures how the website is used, only if you accept analytics cookies.
We may also share data with professional advisers such as our accountants, or where the law requires it.
International transfers
Some of our providers process data outside the UK, including in the United States. Where they do, the transfer is protected by an appropriate safeguard, such as the UK–US data bridge for certified organisations or the UK International Data Transfer Addendum to standard contractual clauses.
How long we keep it
- Enquiries and case study downloads: up to 24 months from our last contact, unless you become a client.
- Client records: for the length of our contract and 6 years afterwards, for legal and accounting purposes.
- Marketing opt-outs: we keep a minimal record so we can respect your choice.
Your rights
You have the right to:
- access the personal data we hold about you
- ask us to correct or complete it
- ask us to delete it
- object to or restrict how we use it, including objecting to marketing at any time
- receive a copy in a portable format
- withdraw consent, where we rely on it
To use any of these rights, email info@hikeagency.co.uk. We will reply within one month.
If you are unhappy with how we have handled your data, please tell us first so we can put it right. You can also complain to the Information Commissioner’s Office at ico.org.uk or on 0303 123 1113.
Cookies
With your consent, we use Google Analytics cookies (_ga and _ga_*), which last up to 2 years. They are only set if you click Accept on our cookie banner. If you click Reject, no analytics cookies are set.
We remember your choice in your browser’s local storage. You can change it at any time using Cookie settings at the bottom of every page.
We do not use advertising or tracking cookies.
Changes to this policy
We may update this policy from time to time. The date at the top shows when it last changed.