Paid Social
Awareness, traffic and conversion campaigns using LN4’s own content, showcasing new drops and the core collection to reach a bigger audience, plus retargeting for website visitors and social engagers.
- Client
- LN4
- Industry
- Personal merchandise brand of Lando Norris
- Markets
- Worldwide
- Channels
- Meta, Google (Search, Display, Shopping, YouTube)
- Services
- Paid media & Strategy
- Timeframe
- Grand Prix season
The client.
LN4 is the personal merchandise brand of Lando Norris, the British Formula 1 driver racing for McLaren. It offers clothing, accessories and fan merchandise.
The brand aims to engage his fanbase with high-quality, stylish merchandise that represents his personality and his career in motorsport.
The brief.
After the success of our work with Quadrant, LN4 asked us to help with three things.
- Acquire new customersGrow the customer base through targeted social and search advertising, and reach new audiences interested in related automotive products.
- Increase salesBoost online sales with strategic campaigns tied to major events, and keep momentum through the off-season.
- Retain customersKeep customers engaged during off-peak periods with re-engagement campaigns that build loyalty and consistent sales.
What we did.
Paid social, paid search and one strategy tying them together.
Paid Search
Search ads optimised around the McLaren F1 team, team gear and automotive collectables. YouTube video ads told the brand story, and Performance Max pushed sales across Google.
Strategy
Maximise sales during peak interest around each Grand Prix, then keep interest and sales going between races with engaging content.
The outcome
The numbers.
+1,100%overall sales
+161%online sessions
+60%returning customer rate
£73K+new revenue
15×ROAS on Google
10.8×ROAS on Meta
Results that significantly surpassed expectations and delivered long-term value for LN4.
Behind the numbers.
Reach, clicks and costs straight from the ad accounts.
Meta66,785clicks
Meta£0.09cost per click
Meta£1.63cost per 1,000 impressions
Meta4,965adds to cart
Google81.1Kimpressions
Google11.4Kclicks
From the ad accounts.
Results channel by channel, straight from the ad accounts.
MetaLast three quarters of 2024
13.12×return on ad spend
- £79,800.14revenue
- 846sales
- £6,084.55ad spend
- £7.19cost per result
Replica helmets, hoodies, t-shirts and accessories let us build a funnel from lower-priced items up to higher-ticket purchases.
Google10 Aug – 13 Oct 2023
15.62×return on ad spend
- £20,300revenue
- 89sales
- £1,299.12ad spend
- £14.55cost per result
A single, comprehensive search campaign with display and shopping elements, proving the value of Google Ads in 60 days.