Paid Social
Conversion campaigns on Facebook and Instagram, optimised for website purchases and measured on purchase ROAS.
- Client
- Silverstone Museum
- Industry
- Interactive motor racing museum at Silverstone
- Markets
- UK
- Channels
- Meta (Facebook & Instagram)
- Services
- Paid Social (Meta)
- Timeframe
- Since September 2023
The client.
Silverstone Museum is the interactive museum at Silverstone, the home of British motor racing. Alongside the museum itself, it sells experiences such as its racing simulators.
Every ticket and experience is booked online, so every sale can be tracked back to the ad that drove it.
The brief.
Drive website bookings for the museum and its experiences through Meta, at a cost per purchase low enough to scale profitably.
Rather than one always-on campaign, we built a run of focused conversion campaigns, each with its own product, offer or moment.
What we did.
Paid social, paid search and one strategy tying them together.
Product-led campaigns
Dedicated campaigns for individual experiences, such as the racing simulators, alongside campaigns testing different creative angles for the museum.
Offers and moments
Campaigns built around special offers and seasonal moments, switched on and off to match demand.
The outcome
The numbers.
33.6×average purchase ROAS
£129.8Kpurchase conversion value
3,055website purchases
£1.26cost per purchase
266Kpeople reached
966Kimpressions
51.8×best single campaign ROAS
£3,863.55 of ad spend returned £129,821.36 in tracked purchases across nine campaigns.
Behind the numbers.
Reach, clicks and costs straight from the ad accounts.
Meta965,965impressions
Meta266,203people reached
Meta3.63average frequency
Meta£4.00cost per 1,000 impressions
Meta3,055website purchases
Meta£1.26cost per purchase
Campaign by campaign.
Meta Ads Manager, September 2023 to October 2026.
| Campaign | Purchases | Cost per purchase | ROAS | Revenue |
|---|---|---|---|---|
| Campaign 1 | 1,406 | £1.08 | 38.72× | £58,982.93 |
| Campaign 2 | 811 | £1.01 | 44.61× | £36,542.63 |
| Campaign 3 | 205 | £1.31 | 32.68× | £8,806.24 |
| Campaign 4 | 144 | £1.72 | 26.28× | £6,524.00 |
| Campaign 5 | 178 | £2.47 | 13.70× | £6,031.76 |
| Campaign 6 | 121 | £2.63 | 17.81× | £5,659.50 |
| Campaign 7 | 107 | £0.76 | 51.76× | £4,220.70 |
| Campaign 8 | 54 | £1.34 | 22.43× | £1,624.00 |
| Campaign 9 | 29 | £3.15 | 15.64× | £1,429.60 |
| All 9 campaigns | 3,055 | £1.26 | 33.60× | £129,821.36 |