Paid Search
Five Google conversion campaigns carried the strategy, putting the brand in front of people already searching for premium smoked salmon and gifts.
- Client
- Smokin' Brothers
- Industry
- Italian smoked salmon e-commerce brand
- Markets
- UK
- Channels
- Google (five conversion campaigns), Meta
- Services
- Paid Search & Paid Social
- Timeframe
- 12 Nov – 19 Dec 2022
The client.
Smokin' Brothers is an e-commerce brand founded by three best friends from Italy, redefining the ancient craft of smoked salmon.
The brief.
Boost sales through Google and Meta ads in the run-up to Christmas, one of the busiest and most competitive advertising periods of the year.
What we did.
Paid social, paid search and one strategy tying them together.
Paid Social
Meta campaigns ran alongside Google to build demand and bring shoppers back to the site.
Christmas timing
Budget and campaigns built around the festive peak, from mid-November to the last delivery dates before Christmas.
The outcome
The numbers.
8.7×return on ad spend
£19,424new revenue
282sales
£9.44cost per result
£0.55average cost per click
Over £19,000 in additional revenue from a spend of only £2,240.
Behind the numbers.
Reach, clicks and costs straight from the ad accounts.
Google282purchases
Google£19.5Kconversion value
Google£0.55average cost per click
Google£2.24Kspend
From the ad accounts.
Results channel by channel, straight from the ad accounts.
Google & Meta12 Nov – 19 Dec 2022
8.7×return on ad spend
- £19,424.84revenue
- 282sales
- £2,237.52ad spend
- £9.44cost per result
Five Google campaigns drove most of the results, with Meta running alongside.