SICK! is the official merchandise and community hub of Fabio Wibmer, the Austrian cyclist and YouTuber celebrated for street trials and downhill mountain biking.
SICK! is both a brand and a connection point for his passionate fanbase.
Hike was engaged to drive substantial growth in monthly sales through paid social on Meta and paid search on Google. The primary objective was to establish a consistent revenue stream, while making the most of the festive season to maximise promotional sales.
In just over one month we generated an additional €200,000 in revenue, and SICK! is well on track to double its sales compared with the previous year.
Paid social, paid search and one strategy tying them together.
Conversion-focused campaigns built from the content SICK! already produced for social and YouTube. Dynamic assets highlighted individual product launches and promotions, reached a fresh audience and upsold existing customers through remarketing and retargeting.
Performance Max campaigns targeting keywords around SICK!’s products, its sports and Fabio himself. YouTube video ads told the brand’s story and spotlighted key product features.
Campaigns aligned with product drops, scheduled social content and Black Friday promotions, so every channel reinforced the same message.
The outcome
Exceptional results from the outset, exceeding expectations and creating lasting value for SICK!.
Reach, clicks and costs straight from the ad accounts.
Results channel by channel, straight from the ad accounts.
By analysing and adapting SICK!’s previous advertising, we drove thousands of sales at an exceptionally low cost per purchase.
Meta conversion campaigns across Austria, Germany, the EU, the US and Canada, run alongside Google.