Paid Search
Google campaigns capturing demand for the new range as the launch built momentum.
- Client
- WXM Clothing
- Industry
- UK streetwear brand, founded 2022
- Markets
- UK
- Channels
- Google, Meta
- Services
- Paid Search & Paid Social
- Timeframe
- 1 May – 10 Jun 2024
The client.
WXM Clothing, founded in 2022, is one of the fastest-growing streetwear brands in the UK. It blends luxury fashion with streetwear and collaborates with like-minded brands worldwide, including Betty Buzz and Randy Cow.
The brief.
Launch the new SS24 collection: create buzz, build awareness and boost sales, on a limited budget.
What we did.
Paid social, paid search and one strategy tying them together.
Paid Social
Meta campaigns to create buzz around the SS24 drop and reach new streetwear audiences.
Launch strategy
Both channels planned around the collection launch, keeping cost per sale at an all-time low.
The outcome
The numbers.
13.08×return on ad spend
£16,095revenue
419sales
£2.93cost per result
18.8Kclicks
Sales up across Google and Meta while keeping costs at an all-time low.
Behind the numbers.
Reach, clicks and costs straight from the ad accounts.
Google18.8Kclicks
Google419conversions
Google£16Kconversion value
Google£1.23Kspend
From the ad accounts.
Results channel by channel, straight from the ad accounts.
Google & Meta1 May – 10 Jun 2024
13.08×return on ad spend
- £16,095revenue
- 419sales
- £1,230ad spend
- £2.93cost per result
The SS24 launch, on a limited budget, with sales up and costs at an all-time low.