Paid Social
Conversion campaigns using NINEYARD’s social and YouTube content: individual products, monthly drops and their roster of athletes. Remarketing upsold existing customers and retargeting re-engaged visitors.
- Client
- NINEYARD
- Industry
- Streetwear and bikewear hybrid brand
- Markets
- Worldwide
- Channels
- Meta (Instagram & Facebook), Google (Search, Performance Max, YouTube)
- Services
- Paid media & Strategy
- Timeframe
- Three months
The client.
NINEYARD combines streetwear with bikewear. Missing style in bikewear and function in streetwear, they designed exactly that: clothes that work in everyday life and in action, with or without a bike.
Every garment is developed by designers who understand riding and by athletes from the bike scene, with smart details in the right places.
The brief.
NINEYARD wanted to grow through paid social, paid search and an overall paid strategy. The targets: increase sales, reach an average ROAS of 10×, bring cost per acquisition down from €30 and make monthly sales more consistent.
We started with Instagram and Facebook to build a steady inbound revenue stream. Once that gained traction, we did the same on Google, using the brand’s strong YouTube content.
What we did.
Paid social, paid search and one strategy tying them together.
Paid Search
Search and Performance Max ads optimised around NINEYARD’s products and sports, with YouTube video ads telling the brand story and showcasing product features.
Strategy
Every campaign aligned with upcoming drops and content going live on social, so the audience heard one clear story across every channel.
The outcome
The numbers.
+280%overall sales
+195%returning customer rate
€155K+new revenue in three months
14×ROAS on Meta
Strong results from the start, beating the 10× ROAS target within three months.
Behind the numbers.
Reach, clicks and costs straight from the ad accounts.
Meta3,536,939impressions
Meta532,067people reached
Meta60,333clicks
Meta1.71%click-through rate
Meta€0.20cost per click
Meta€3.47cost per 1,000 impressions
From the ad accounts.
Results channel by channel, straight from the ad accounts.
Meta & GoogleThree months
13.54×return on ad spend
- €165,994.89revenue
- 1,180sales
- €12,261ad spend
- €10.39cost per result
Monthly sales grew from €20,000 to an average of over €50,000.