The Hike blog.
Paid social, paid search and e-commerce growth, from the team.
Black Friday ad creative: what to make before 27 November
Black Friday ads cost more to show, so your creative has to work harder. The six ads to make, the formats, and when to swap them, before 27 November.
Read the postOctober 2026 · 4-minute readPerformance Max for e-commerce: how to make it work in 2026
Performance Max can sell your products across every Google channel, or quietly waste budget. How to set it up, what to check, and when to use Shopping.
Read the postOctober 2026 · 4-minute readHow to advertise a product drop: before, during and after launch
A product drop sells out or sits there depending on the weeks before it. How to plan paid social and search before, during and after a launch.
Read the postOctober 2026 · 5-minute readHow much should an e-commerce brand spend on Facebook ads?
How much to spend on Facebook ads comes down to one number: what it costs you to win a sale. Meta's system needs about 50 results a week to settle,…
Read the postOctober 2026 · 4-minute readBlack Friday ads 2026: a paid media plan for e-commerce brands
Black Friday is 27 November 2026 and Cyber Monday is 30 November. The brands that do well will have tracking, offers and creative ready by…
Read the postOctober 2026 · 4-minute readWhat is a good ROAS for e-commerce?
A good ROAS is any figure above your break-even point. At gross margins of 30% to 70%, break-even sits somewhere between 3.3× and 1.4×. The number…
Read the postOctober 2026 · 4-minute readMeta ads vs Google Ads for e-commerce: where to spend first
Google Ads captures demand that already exists. Meta ads create demand that does not exist yet. Start with Google if people already search for what…
Read the postMay 2024 · 6-minute readThe Evolution of Google Advertising in 2024
In 2024, Google continues to reign supreme in the world of digital advertising, but the landscape has evolved significantly from its early days. The…
Read the postApril 2024 · 6-minute readThe Critical Role of Testing Google Ads Keywords for Your Advertising Agency
In today’s competitive digital marketing environment, mastering Google Ads is vital for businesses seeking to enhance their online presence and drive…
Read the postMarch 2024 · 6-minute readMaximising Meta Advertising in 2024: Strategies for New Advertising Agencies
In the dynamic world of digital marketing, staying ahead of the competition is crucial. As we navigate through 2024, Meta (formerly Facebook)…
Read the postJune 2023 · 3-minute readWhy you need a marketing agency
Working with an agency is a cost-efficient way to create tangible results within a specific time frame. Yes, okay you'll still be spending money, but…
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