Paid Social
Targeted Facebook and Instagram campaigns that grew visibility and engagement through a blend of creative and data-driven approaches.
- Client
- Quadrant
- Industry
- Entertainment, athlete and apparel brand founded by Lando Norris
- Markets
- Worldwide
- Channels
- Meta (Facebook & Instagram), Google (Search, Shopping, Performance Max)
- Services
- Paid media & Strategy
- Timeframe
- Ongoing
The client.
Quadrant™ is an entertainment, athlete and apparel brand founded by Formula 1’s Lando Norris, with a simple mission: to craft more entertaining and uplifting moments than anyone else.
It does that through content, collaborations with creators, partnerships with exceptional athletes and curated apparel.
The brief.
Quadrant engaged Hike to strengthen its paid social, paid search and overall strategy. The aim was to increase sales, lower cost per acquisition and grow brand awareness.
Two objectives came first: campaigns that drive significant sales growth, and advertising efficient enough to cut the cost of every new customer.
What we did.
Paid social, paid search and one strategy tying them together.
Paid Search
Google Search, Shopping and Performance Max campaigns built to reach the right audiences, maximise return and lower CPA, refined continuously with data.
Strategy
One digital advertising strategy across social and search, informed by market trends and consumer behaviour, and adjusted in real time.
The outcome
The numbers.
+93%total sales
+36%orders from marketing
+23%average order value
+33%returning customer rate
£108K+new revenue
+65%sales from marketing
8.51×average ROAS, Google and Meta
+23%online sessions
These outcomes met and exceeded Quadrant’s objectives, positioning the brand for sustained growth in a competitive e-commerce market.
Behind the numbers.
Reach, clicks and costs straight from the ad accounts.
Meta1,592,304impressions
Meta575,149people reached
Meta27,732clicks
Meta£0.11cost per click
Google732Kimpressions
Google46.3Kclicks
From the ad accounts.
Results channel by channel, straight from the ad accounts.
Google25 Sep – 31 Dec 2023
10.02×return on ad spend
- £72,930.12revenue
- 747sales
- £7,100.42ad spend
- £4.70cost per result
After a strong start on Meta, a series of Google search campaigns increased sales while keeping cost per purchase and spend to a minimum.
MetaFull year
11.26×return on ad spend
- £35,295.40revenue
- 308sales
- £3,132.86ad spend
- £16.53cost per result
Every merchandise and collaboration drop, with cost per conversion brought down on hoodies, joggers and t-shirts.